New licensees for H20: Just Add Water
Brand management company SMC Entertainment has inked new licensees for its hit girl-skewing teen series H20: Just Add Water.
Licensees on board to bring merchandise to retail for spring 2013 include Mighty Fine (knit tops, tees and fleece), BSD Brands (flip flops, kids’ sunglasses and tote bags), Kalan (novelty gifts, party and fashion accessories), Global Resources (branded virtual goods), California Costume Collection (kids costumes), Funky Town (blankets, drinking glasses, straw cups and canvas bags), and Global Prints (posters).
The Jonathan M. Shiff-created and produced series, which follows the stories of three teenage girls who happen to be mermaids, debuted in 2009 and now airs in more than 140 international territories.
New episodes currently air on Teen Nick through June 2012 and the series has also found success online through TeenNick.com, Facebook, Twitter and Netflix.