Hero108
Consumer Products

Gamania and Brand Reality launch joint-venture

Taiwan-based online game developer and film and television content producer Gamania Digital Entertainment has partnered with San Francisco, California-based brand marketing and licensing agency Brand Reality to create a new consumer products licensing, marketing and brand equity company called Global Pursuit and its subsidiary, Global Pursuit North America.
May 23, 2012

Taiwan-based online game developer and film and television content producer Gamania Digital Entertainment has partnered with San Francisco, California-based brand marketing and licensing agency Brand Reality to create a new consumer products licensing, marketing and brand equity company called Global Pursuit and its subsidiary, Global Pursuit North America.

Albert Liu, CEO of Gamania Digital Entertainment; Sanvy Hsieh, a Gamania director and executive producer of Cartoon Network’s animated adventure series Hero:108; Cynthia Money, former president of Moonscoop consumer products and marketing worldwide, and Jann Stanley, a global intellectual property attorney, will collectively lead the new JV, with staff stationed in Asia, the US and Europe.

From offices in San Francisco, Taipei, Hong Kong, Shanghai and Beijing, Global Pursuit will build and promote new IPs and existing brands globally in the areas of media, entertainment, fashion, music and home décor.

Companies and brands already signed on with Global Pursuit include Canadian CGI animation studio Rainmaker Entertainment, designer Lizzie McGraw and Gamania, including the brands Hero: 108 (Asia) and Mig Said.

The new company also plans to open a European office in late 2012.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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