Cartoon Network wellness tour tackles childhood obesity

May 22, 2012 by Jeremy Dickson

Cartoon Network has launched its third annual Move It Movement Tour, a summer-long health and wellness initiative aimed at America’s youth.

The 10-week campaign, in partnership with the President’s Council on Fitness, Sports & Nutrition and in support of First Lady Michelle Obama’s Let’s Move! initiative, will kick off on June 10 in Atlanta and travel across the country to 17 markets including New York, Miami, San Francisco, and Los Angeles. The tour will eventually wrap up on August 10 in Washington, D.C.

The tour will once again be supported by on-air public service announcements, on-site activity stations and interactive digital activities. Joining Cartoon Network again this year as a co-sponsor is Crayola.

On-site activities include soccer shootout challenges, an NBA/WNBA Activity Zone, a PGA-sponsored driving range, NFL-sponsored football activities, a Presidential Active Lifestyle Award (PALA+) activity station, and Crayola-branded outdoor art stations.

Also on-tour is a Cartoon Network Chill Zone – a themed area that showcases new programming, online activities and items from Cartoon Network.  The Chill Zone also offers a green screen photo activity and a Stop Bullying: Speak Up pledge station.

The Move It Movement is part of the network’s pro-social efforts to provide support and encouragement in the ongoing battle against childhood obesity through such activities as daily recess, health & wellness education and active after-school involvement.

Tags: Cartoon Network, childhood obesity, Crayola, Michelle Obama, Move It Movement Tour