YellowSub3
Consumer Products

The Beatles’ Yellow Submarine gets K’Nex line

Mere days after US toyco K'Nex joined the KISS Army with a new line of toys based on the iconic band, it has signed a licensing deal with Apple Corps to produce buildable figure packs inspired by The Beatles classic animated film Yellow Submarine.
May 15, 2012

Mere days after US toyco K’Nex joined the KISS Army with a new line of toys based on the iconic band, it has signed a licensing deal with Apple Corps to produce buildable figure packs inspired by The Beatles classic animated film Yellow Submarine.

The four-piece buildable figure sets for kids ages five and up include bandmates John, Paul, Ringo and George, with instruments and packaging that transforms into a stage.

The deal,┬ábrokered by The Beatles’ North American licensing agent Live Nation Merchandise, will see the buildable figure packs become available exclusively at Target retail stores, target.com and knex.com this fall.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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