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Fuel and McDonald’s launch kids virtual world

Ottawa, Canada and L.A.-based youth digital brand builder Fuel and its partner McDonald's Europe have announced the official launch of their free kids' virtual world Happy Studio, an online media experience based on the fun of Happy Meals.
May 10, 2012

Ottawa, Canada and L.A.-based youth digital brand builder Fuel and its partner McDonald’s Europe have announced the official launch of their free kids’ virtual world Happy Studio, an online media experience based on the fun of Happy Meals.

The site, which already has 1.8 million registered users since a beta version launched in August 2011, and can also be accessed through mobile devices, includes interactive and educational games and fun activities featuring many licensed characters from McDonald’s Happy Meals and a range of entertainment IPs (Tom and Jerry, Tin Tin, Puss N Boots).

Kids can create their own avatars, collect rewards and socially interact with kids from 41 countries through a safe, list-based chat option that parents can monitor through the site’s dashboard for adults.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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