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Licensed toys experience growth

The potential for licensed toy properties continues to climb as dollar sales of licensed toys increased by 1% in the US for the first quarter of 2012, according to market research company The NPD Group.
May 9, 2012

The potential for licensed toy properties continues to climb as dollar sales of licensed toys increased by 1% in the US for the first quarter of 2012, according to market research company The NPD Group.

Cars: The Movie, Disney Princess, Star Wars, Thomas and Friends, and Toy Story each generated anywhere from 3% to 10% of total licensed product sales making them the top five traditional toy licenses for the quarter.

The top five growth licenses were (in alphabetical order) Angry Birds, Cars: The Movie, Hello Kitty & Friends, Pirates of the Caribbean and Star Wars.

Coming in as the top five toy properties (in alphabetical order) were Barbie, Cars: The Movie, Crayola, Hot Wheels, and Star Wars, while the top five growth properties included (in alphabetical order) Cars: The Movie, Monster High, Lalaloopsy, LeapPad Tablet and Star Wars.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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