AvengersU2
Consumer Products

Target launches new Avengers product line

On the heels of a truly blockbuster opening weekend, American retail giant Target has partnered with Marvel Entertainment to bring a range of Avengers-themed products to its US stores and online at Target.com/Avengers.
May 7, 2012

On the heels of a truly blockbuster opening weekend, American retail giant Target has partnered with Marvel Entertainment to bring a range of Avengers-themed products to its US stores and online at Target.com/Avengers.

Products include toys (Captain America’s shield, Thor’s thunder hammer, Lego sets) clothing (t-shirts, backpacks, shoes), bedding (sheets, pillows, throws), and a selection of Marvel Super Hero movies (Iron Man, Iron Man 2, Captain America, Thor, The Incredible Hulk and an assortment of animated features).

The latest deal further expands the consumer products reach of The Avengers, which this weekend smashed the domestic box office record for a Hollywood feature film opening weekend bringing in approximately US$200.3 million in North American theaters.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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