Hasbro signs Battleship/G.I. Joe t-shirt deal
Hasbro has inked a deal with North American mall-based specialty retailer Aéropostale to launch a line of t-shirts based on its decidedly male-skewing Battleship and G.I. Joe brands.
The deal, which was spearheaded by New York-based licensed apparel company C-Life Group, sees Aéropostale offer men’s graphic t-shirts which are currently available worldwide on www.aeropostale.com.
The line comes in advance of Universal Studios’ May 18 feature film debut of Battleship and Paramount Pictures’ June 29 premiere of G.I. Joe: Retaliation.