Indie kids media company V&S Entertainment has secured a deal with UK-based calendar and greeting card supplier Danilo Promotions to produce a range of greeting cards and paper products based on hit animated preschool series Everything’s Rosie.
Products will include greeting cards (all sizes), sound cards, calendars, gift wrap, gift bags, personalized greeting cards and print on demand.
The initial range will hit UK retail stores this summer with a full range expected to roll out in early 2013.
The deal further expands the consumer products program for the brand which currently has more than 40 licensees in the UK and Spain for products including toys, games, publishing, and DVDs.
V&S also recently added licensing agency CPLG France to its growing list of partners and it will build a French consumer products program for the property that’s set to launch in spring 2013.