Inside the business of children's digital media

Random House Elmo app debuts


Elmo-BirthdayApp

Random House Children’s Books in partnership with Seattle-based digital media agency Smashing Ideas has released Elmo’s Big Birthday Bash! – A Step into Reading App for iPad which is now available on the Apple App Store.

The 30-page interactive story app encourages kids to practice early reading skills and features three literacy games and narration by Sesame Street icon Bob McGrath (Bob).

The release marks the first app created as part of Random House Children’s Books and Sesame Workshop’s joint digital publishing program which launched in January 2012 with a selection of eBooks featuring popular Sesame Street characters including Elmo, Big Bird and Cookie Monster.

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