Cartoon Network has new marketing/promotions VP
Turner Broadcasting System’s Animation, Young Adults and Kids Media (AYAKM) group has promoted Jason DeMarco to VP of strategic marketing and promotions for Cartoon Network and Adult Swim.
In his new Atlanta-based role reporting directly to Turner’s AYAKM chief marketing officer Brenda Piper, DeMarco, who was most recently Cartoon Network and Adult Swim’s creative director of sales and promotions, will be tasked with creating and executing promotional marketing programs that grow each network both on and off-channel.
He will also be responsible for supervising AYAKM special events and trade marketing activity, including the Cartoon Network and Adult Swim Advertising Upfront programs.
DeMarco began his Cartoon Network career as a senior writer and producer for Toonami and later, as associate creative director for Toonami/Miguzi, he played a critical role in developing signature on-air packaging for shows including Dragonball Z and Pokémon.