Heidi2
Consumer Products

Babies ‘R’ Us teams with Heidi Klum on new baby line

US retailer Babies 'R' Us has paired with global fashion icon and mother of four Heidi Klum to bring a new collection of baby apparel, accessories, furniture, bedding, and room decor to Babies 'R' Us stores across North America and online at Babiesrus.com from fall 2012.
April 26, 2012

US retailer Babies ‘R’ Us has paired with global fashion icon and mother of four Heidi Klum to bring a new collection of baby apparel, accessories, furniture, bedding, and room decor to Babies ‘R’ Us stores across North America and online at Babiesrus.com from fall 2012.

Called Truly Scrumptious by Heidi Klum, the line, which Klum created and designed, includes layette for babies up to two years old and playwear/separates for kids ages two to five.

Additional details on the line and a marketing campaign to coincide with the fall launch have yet to be announced.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

Menu

Brand Menu