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Consumer Products

New South Korean deals for Redakai

Marathon Media (a Zodiak Kids company) and Spin Master have secured new broadcasting and licensing deals for their boys IP Redakai: Conquer the Kairu in South Korea.
April 17, 2012

Marathon Media (a Zodiak Kids company) and Spin Master have secured new broadcasting and licensing deals for their boys IP Redakai: Conquer the Kairu in South Korea.

Kids cable channel JEI closed a cable and satellite TV deal for the 52 x half-hour action-adventure series and is set to air the series this April.

For licensing, Joon International has been tapped to rep the property in the territory and Spin Master’s local distributor Toyskool will distribute the Redakai TCG (trading card game) over the summer, with the rest of the toy line set to roll out at retail this fall.

Joon International has already inked licensing deals with local manufacturers Zeus (role play toys), BnB (puzzles), Elite Fancy Base (stationery) and Unicorn (stickers, activity books). Products will hit retail outlets this summer.

The latest deals further expand the brand’s presence, which also encompasses graphic novels, DVDs, and apparel.

Broadcasters currently on-board for the TV series include Cartoon Network (US, EMEA, Latin America), CITV (UK), Network 10 (Australia), Gulli and Canal J (France), Clan TV (Spain), Panda Biggs (Portugal), YTV (Canada), DR1 (Denmark), TV3 (Estonia, Latvia and Lithuania) and Magnetika Plus (Ex-Yugoslavia).

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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