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Jazwares snags master toy license for Regular Show

Cartoon Network Enterprises (CNE) has tapped Sunrise, Florida-based toyco Jazwares as the master toy licensee for its hit animated comedy series Regular Show.
April 17, 2012

Cartoon Network Enterprises (CNE) has tapped Sunrise, Florida-based toyco Jazwares as the master toy licensee for its hit animated comedy series Regular Show.

Available from fall 2012, Jazwares will produce a line of products based on the series including plush, figures and novelty items (sunglasses, pull-back vehicles).

Regular Show was created by J. G. Quintel and features the adventures of Mordecai, a six-foot-tall blue jay and his friend Rigby, a hyperactive raccoon.

The latest deal from CNE further expands the licensing program for the brand after it acquired its first partnership with Fifth Sun in September 2011 for a line of t-shirts, thermals, tank tops and fleece.

The series, which debuted in 2010 with strong Nielsen ratings across all key boy demographics, is now in its fourth season and airs Monday nights in the 8:15 p.m. (ET/PT) time slot.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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