Following with the trend of online channels now offering original programming, online teen and YA content provider Smosh,the third-most subscribed-to channel on YouTube, has announced its Shut Up! Cartoons channel is set to launch April 30 as part of YouTube’s new original programming offering.dig.
Smosh, which is owned by Alloy Digital, is co-created by former Disney Television Animation chief Barry Blumberg, who is now Smosh’s president and EVP at Alloy Digital. Comedy duo Anthony Padilla and Ian Hecox are also co-founders.
An initial 18 short-form web series (180 episodes) will be delivered in the first year. Do’s and Don’ts: A Children’s Guide to Social Survival (pictured) will premiere on Monday April 30, Pubertina on Wednesday May 2 and Zombies Vs. Ninjas on Friday, May 4. All three will air at 12:00 p.m. PT.
New series will be added throughout the year targeting the 12- to 24-year-old demographic including Krogzilla Gets a Job from Cory Edwards (Hoodwinked!, Hoodwinked Too! Hood vs. Evil), Sub: 3 from Peter Hastings (Pinky and the Brain) and Prudence Fenton (Pee-wee’s Playhouse, Liquid Television), and Really Freaking Embarrassing from Peter Hannan (Nickelodeon’s CatDog).
Padilla and Hecox will also deliver Teleporting Fat Guy, which features a popular character from existing Smosh sketches in his first animated series.
Former HIT exec Lenora Hume is serving as Shut Up! Cartoons’ production lead.
Shut Up! Cartoons will be promoted through other Alloy properties including Smosh’s two YouTube channels, which reach an audience of more than six million subscribers, and www.smosh.com which attracts more than 13 million monthly visitors.