Marathon Media promotes Patricia de Wilde
Effective immediately, Marathon Media (a Zodiak Kids company) has bumped Patricia de Wilde up to SVP of consumer products from her most recent position of director of licensing which she’s held since 2004 when she joined the company.
In her new role, de Wilde will report to Marathon’s CEO Vincent Chalvon-Demersay and be tasked with managing Marathon international kids brands (Totally Spies!, Redakai, Gormiti) and third party IPs (Where’s Wally?, The Saddle Club, Ddee).
She will also work with Marathon’s studios to develop new properties for the international market and look for co-production and consumer products opportunities.
In addition, she has also been re-elected as president for the third year in a row of the French Licensing Federation (Fédération Française des Droits Dérivés), of which she and Marathon are founding members.