In line with customization trends for kids, Hasbro and Massachusetts-based, girl-targeting online clothing site FashionPlaytes have launched My Little Pony Design Studio, a new interactive e-commerce site where girls ages five to 12 can design their own clothes and have them manufactured to wear.
The new initiative further extends Hasbro’s existing relationship with FashionPlaytes which started with the launch of the Littlest Pet Shop Design Studio in November 2011. Since its launch, 115,000 designs have been created by its users.
The My Little Pony Design Studio features customizable apparel and accessory options (dresses, tops, bottoms, bags), and the site allows users to create designs that can be bought and shared with other users.
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