Max and Ruby
Screen

Nelvana acquires Max & Ruby

Toronto, Canada's Nelvana has snapped up Chorion's interest in preschool property Max & Ruby in a deal that gives it worldwide TV production and licensing rights to the hit brand.
March 30, 2012

Toronto, Canada’s Nelvana has snapped up Chorion’s interest in preschool property Max & Ruby in a deal that gives it worldwide TV production and licensing rights to the hit brand.

The Max & Ruby TV series, which airs on Nickelodeon in the US and Treehouse in Canada, is based on books by author/illustrator Rosemary Wells that have sold three million units worldwide to date. The brand also boasts DVDs and a recently wrapped North American live touring show.

Chorion, which began selling its assets last fall, now has just two properties left to sell—Gaspard & Lisa and Georges Simenon. Enid Blyton’s Noddy was recently offloaded to Classic Media.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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