Consumer Products

Mattel and Mega Brands sign global licensing partnership

The world's largest toyco Mattel and Montreal, Canada-based Mega Brands have secured a multi-year licensing partnership that will see the development of construction toys based on hit brands Barbie and Hot Wheels.
March 29, 2012

The world’s largest toyco Mattel and Montreal, Canada-based Mega Brands have secured a multi-year licensing partnership that will see the development of construction toys based on hit brands Barbie and Hot Wheels.

The new Mega Bloks Barbie and Mega Bloks Hot Wheels customizable collections, which will incorporate Mega’s Block brand into the designs, will be available at retail in spring 2013.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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