CodyS
Consumer Products

Cody Simpson hits Toys ‘R’ Us

Justin Bieber has extra competition on the brand front as new products based on teen internet phenomenon and Australian-born singer Cody Simpson will be introduced via the latest Toys 'R' Us catalog this Friday and Toysrus.com.
March 14, 2012

Justin Bieber has extra competition on the brand front as new products based on teen internet phenomenon and Australian-born singer Cody Simpson will be introduced via the latest Toys ‘R’ Us catalog this Friday and Toysrus.com.

Located in a 16-page tween-focused “Swagtastic” section of the retailer’s catalog, the products include 12″ look-alike dolls, singing dolls from toy licensee The Wish Factory, charm bracelets, tote bags, t-shirts, life-size standees, digital diaries, socks, necklaces and other jewelry items.

To date, Simpson has garnered nearly two million Twitter followers and more than 100 million YouTube views.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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