Viacom names VP of digital media
Viacom International Media Networks (VIMN) has appointed Rene Rodriguez as VP of digital media for VIMN The Americas (Latin America, US Hispanic and Canada).
Reporting to VIMN’s EVP and COO Scot McBride and based in Miami, Florida, Rodriguez will handle all strategic areas of interactive digital media including the expansion of online and mobile businesses.
He will also head up development and distribution of digital content for VIMN The Americas brands MTV, Nickelodeon, Comedy Central, and Vh1, and for Tr3s, MTV, and Música y Mas in the US.
Rodriguez was most recently senior director of digital business development and strategy for World Wrestling Entertainment.