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Consumer Products

Fisher-Price and Nick re-up licensing partnership

US preschool toy giant and Mattel brand Fisher-Price and Nickelodeon have signed a multi-year renewal of their global licensing partnership for toys based on the network's preschool properties.
March 7, 2012

US preschool toy giant and Mattel brand Fisher-Price and Nickelodeon have signed a multi-year renewal of their global licensing partnership for toys based on the network’s preschool properties.

The new agreement covers a range of product categories such as infant and preschool toys, plush, figures, preschool vehicles and playsets.

Already announced is a new toy line developed for the preschool series, Team Umizoomi , as well as a gymnastics-inspired Dora the Explorer whose retail launch will coincide with the 2012 Olympic Games.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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