StardollMattel
Consumer Products

Plus Licens picks up Stardoll rep rights

Stockholm, Sweden-based Plus Licens has added online game community Stardoll to its wide L&M portfolio.
March 6, 2012

Stockholm, Sweden-based Plus Licens has added online game community Stardoll to its wide L&M portfolio.

The fashion-centric social community has more than 150 million subscribers and is available in 28 languages worldwide. However, Poland, whose localized Stardoll website fields 3.3 million visits monthly is one of the site’s strongest territories.

Plus Licens will represent the brand for merchandising, promotional and publishing rights in Nordic countries and Central and Eastern Europe.

The licensing program for the brand kicked off last fall with a line of apparel and accessories JCPenney stores and online retailers in the US. As well, Mattel has plans to launch a Stardoll by Barbie collection of dolls and fashion accessories for global distribution later this year.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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