L.A.-based MarVista Entertainment has launched a licensing program for Radio Rebel, its second movie production for Disney Channel.
Razor & Tie, one of the largest independently owned music companies in the US, is launching a soundtrack based on the film, featuring 14 songs including Debby Ryan’s cover of the Go-Go’s hit “We Got the Beat”.
Licensing agent Brand Sense Partners has also secured other licensees for the tween-girl-skewing program, including CPO (bracelets and hair accessories), Scorpio Posters (printed gifts) and KJM, Jerry Leigh and Ripple Junction (apparel). Online retailers Café Press and Zazzle have also been tapped to offer customizable products.
The Ryan Seacrest Foundation will benefit from a portion of product sales.