SuperheroSquad
Consumer Products

Marvel’s Super Hero Squad gets into trading cards

Carlsbad, California-based trading card company Upper Deck has inked a deal with Marvel and Gazillion Entertainment to develop the first-ever Super Hero Squad trading card game.
March 5, 2012

Carlsbad, California-based trading card company Upper Deck has inked a deal with Marvel and Gazillion Entertainment to develop the first-ever Super Hero Squad trading card game.

Marvel’s Super Hero Squad was launched in 2006 and features iconic Marvel IP designed for the boys four to seven crowd. Gazillion’s accompanying multi-player online game was launched last year and this new card line will provide enhanced and exclusive connectivity by way of reward
codes that can unlock digital features.

The game will feature a 300 card set including Spider-Man, Iron Man, Wolverine, Thor,
Captain America and The X-Men. Reward codes will be inserted in every pack and
can be redeemed in Super Hero Squad Online for digital rewards. Rare loot cards
randomly inserted into card packs can be redeemed for exclusive items including
playable characters within the online game.

A super-rare foil care and a collectible coin will also be available in four
distinct single player intro packs themed around Spider-Man, Iron Man,
Wolverine and Hulk.

The new line is scheduled to hit US retailers on April 24.

 

 

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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