Pocoyo’s a busy boy these days. On the heels of the announcement of the preschool character as the official global kids ambassador for Earth Hour, the Zinkia property will be at the center of the English Language Learning (ELL) component of US-based Project LAMP under a new Ready To Learn (RTL) partnership between Zinkia and the Hispanic Information and Telecommunications Network (HITN).
The partnership will enable HITN to feature Pocoyo in a series of tablet, smartphone and cloud-based programs designed to aid preschool children in developing critical English literacy skills. The initiative will help Spanish-speaking children who have been traditionally underserved.
The project marks the ﬁrst time in the history of the US Department of Education’s Ready To Learn program that a Hispanic organization will be primarily responsible for creating content for the Latino community.
Project LAMP is part of the US federal government’s Ready To Learn program, which supports the development of educational television and digital media targeted at preschool and early elementary school children and their families, with a particular interest in reaching low-income children.