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Strawberry Shortcake brand expands in Brazil

American Greetings Properties, with UK licensing agent CPLG and Miami, Florida-based Exim, has inked an apparel extension deal with Malwee Malhas for Brazil featuring the girl-skewing Strawberry Shortcake brand.
February 27, 2012

American Greetings Properties, with UK licensing agent CPLG and Miami, Florida-based Exim, has inked an apparel extension deal with Malwee Malhas for Brazil featuring the girl-skewing Strawberry Shortcake brand.

Under the deal, Malwee Malhas has been renewed for Strawberry Shortcake themed girls’ apparel (blouses, t-shirts, tops, dresses, jogging sets, pants, skirts, shorts, capri pants, jackets, polo shirts and sets), and will expand into Strawberry Shortcake baby items (shirts, dresses, jogging sets, pants, skirts, shorts, capri pants, polo shirts and sets).

The products will be available in department stores, mass merchants as well as grocery, specialty, club, and independent stores throughout the region. They will also be available on Malwee’s website.

The deal further adds to the brand’s strong presence in Latin America which already encompasses TV, a live travelling show, stickers, confectionery, and party goods.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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