V&S Entertainment’s UK-based preschool brand Everything’s Rosie has two new licensees on board in Spain after deals were signed with puzzle and board game company Educa and outdoor toy manufacturer Munecas Saica.
Educa will produce puzzles and board games based on the series’ characters for a retail launch from spring 2012. Munecas Saica will produce a range of toys (inflatables, racket sets, PVC balls, body boards, water guns, skateboards, mini rollers, bikes and roller skates, golf and basketball sets, and tennis rackets).
Everything’s Rosie debuted on Spain’s RTVE’s CLAN TV in March 2011 and successful ratings led to RTVE acquiring the second series.
The new consumer product deals follow on the heels of a new V&S agreement with master toy distributor Giochi Preziosi for Everything’s Rosie stickers.