The hive
Consumer Products

The Hive buzzes into wooden toys

UK-based licensing agent Space Enterprises has signed Jupiter Toys to produce a range of wooden toys and furniture based on preschool series The Hive from UK-based prodco The Hive Enterprises.
February 22, 2012

UK-based licensing agent Space Enterprises has signed Jupiter Toys to produce a range of wooden toys and furniture based on preschool series The Hive from UK-based prodco The Hive Enterprises.

Products are set to hit online retail initially across UK/Eire and EMEA this spring. The deal is the first ever license taken by Jupiter Toys.

The CGI series, which follows the adventures of the Bee family and focuses on themes of working together and community, is currently seen in more than 150 countries and has been a ratings success on both ITV and Disney Junior in the UK.

The new deal adds to the IP’s growing list of licensees that includes Mookie Toys for master toy, EMI Publishing, Moonpig, Blues Clothing and Aykroyds TDP.

In addition, a retail launch is set for spring/summer 2012, incorporating an initial DVD release through ITV DVD.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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