Inside the business of children's digital media

Penguin and Activision land Skylanders deal


Penguin Children’s Books has inked a global licensing partnership with Activision  for a series of books and apps based on the gameco’s popular Skylanders Spyro’s Adventure kid’s video game.

The digital titles will feature exclusive downloads, guides to the world and original stories inspired by the game.

Penguin Children’s Books will publish five titles under its Media & Entertainment imprint from spring 2012.

The ebook The Doomsday Quest, launching in April, is the first title to kick off the agreement. The printed version of Doomsday Man will be published in October, along with Master Eon’s Official Guide, Magic & Tech Handbook and a sticker book.

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