Indie children’s media company V&S Entertainment has a signed a new licensee for its UK-based preschool brand Everything’s Rosie in UK publisher Panini for puzzle and color activity books, a diary and a musical activity book to launch at retail in Spain this spring.
On board as master toy distributor, Giochi Preziosi Spain, which recently signed a toy deal with V&S to launch toys in Portugal in September 2012, also plans to expand its Rosie L&M program in Spain with a range of stickers.
The new deals add to a growing list of Spanish licensing partners which already includes Random House Mondadori, DIVISA RED, IMC, Safta, Stor, Astro and CYP Imports.
Everything’s Rosie airs on RTVE’s Clan TV, which recently picked up its second season.
A third Everything’s Rosie television series, which features the adventures of characters Rosie, Bluebird, Will, Holly, Big Bear, Oakley the oak tree and Raggles the rabbit, is also currently in production and will air on CBeebies this year.