Former Disney Consumer Products (DCP) chairman Andy Mooney is joining Limassol, Cyprus-based mobile entertainment network Outfit 7 as an advisor.
Mooney, who resigned as chairman of DCP in September 2011 after leading the company for nearly 12 years, will help grow Outfit 7’s Talking Friends franchise and further establish Outfit 7’s reputation in new entertainment development.
Outfit 7 has grown the Talking Friends apps brand, which launched less than two years ago, into a significant viral property entering the global licensing space with recent deals with New York-based brand licensing agency Beanstalk for apparel and accessories, footwear, sleepwear, home décor, collectibles and plush toys.
To date,Talking Friends characters have been downloaded more than 300 million times and reached more than 90 million monthly active users worldwide. Outfit 7 averages 25 million downloads per month, with more than 500,000 videos being uploaded to YouTube, Facebook and sent by email and MMS.