DanceAcademy2
Consumer Products

ZDF series get US licensing agent

Mainz, Germany-based ZDF Enterprises has inked a five-year deal with SMC Entertainment Group (SMC) that will see SMC take on L&M and promotional activity throughout North America for ZDF's popular teen/tween series, H20 Just Add Water and Dance Academy.
February 15, 2012

Mainz, Germany-based ZDF Enterprises has inked a five-year deal with SMC Entertainment Group (SMC) that will see SMC take on L&M and promotional activity throughout North America for popular teen/tween series, H20 Just Add Water and Dance Academy.

Teen drama series Dance Academy, which follows small-town girl Tara Webster (Xenia Goodwin) on her journey to pursue a career as a professional ballet dancer at the fictitious National Academy of Dance, will premiere on Teen Nick on February 20.

The series also airs on Australia’s ABC3 and ZDF in Germany, and has been sold to YLE (Finland), TG4 (Ireland), Cartoon Network Latin America, NRK (Norway), Disney Channel (Portugal and Spain), RTI-Mediaset (Italy), Canal+ (France), SF (Switzerland), NPO (Netherlands) and Vitaya (Belgium and South Korea).

The Dance Academy brand, which is expected to launch at retail in spring 2012, will target girls between eight and 14 years old in categories including dancewear, apparel, accessories, publishing, gaming, back-to-school, and room décor.

H20 Just Add Water, created and produced by Australia’s Jonathan M. Shiff and currently in its third season, follows three teenage mermaid girls who face everyday teen problems.

The series, which stars Cariba Heine, Phoebe Tonkin and Indiana Evans, has been sold into more than 140 international territories, and new episodes began airing in the US last month.

SMC’s L&M program for H20 Just Add Water, which is slated for spring 2013, will include swimwear, apparel, accessories, publishing, gaming/apps, stationery, room décor, and novelties.

SMC Entertainment Group’s Lisa Streff will spearhead the programs for both series.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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