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Tech

Hunger Games online store to launch

E-commerce engine CafePress has partnered with Lionsgate to create an official online store for The Hunger Games which will launch on February 21 and sell both officially licensed film merchandise and fan-created designs.
February 15, 2012

E-commerce engine CafePress has partnered with Lionsgate to create an official online store for The Hunger Games which will launch on February 21 and sell both officially licensed film merchandise and fan-created designs.

The official merchandise will come in advance of all licensed products for the film (apparel, accessories, and novelty items).

The site’s fan merchandise portal will allow fans to purchase self-designed t-shirts, canvas bags, water bottles, and more than 250 other products.

A special Facebook promotion also began on February 14 and will continue throughout the lifetime of the store. The promotion gives fans a chance to create a free District ID Card through a new exclusive Hunger Games Facebook application that will be available within the CafePress shop.

The online partnership follows closely on the heels of a recent deal between Lionsgate and Funtactix to launch The Hunger Games Adventures online game in conjunction with the March 23, 2012 premiere of the first feature film in The Hunger Games trilogy.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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