Hasbro
Consumer Products

Hasbro partners with Zynga

In efforts to capitalize on the rise of social media games after experiencing a 7% fourth quarter drop in games and puzzle sales, Hasbro (Scrabble, Monoploy) has acquired the rights to develop a range of toys and games based on social games and brands from San Francisco-based social gaming company Zynga (Farmville, Cityville, Words with Friends).
February 10, 2012

In efforts to capitalize on the rise of social media games, after experiencing a 7% fourth quarter drop in games and puzzle sales, Hasbro (Scrabble, Monoploy) has acquired the rights to develop a range of toys and games based on social games and brands from San Francisco-based social gaming company Zynga (Farmville, Cityville, Words with Friends).

Words with Friends, a Scrabble knockoff, currently has 13 million active monthly users on Facebook.  The initial toy line should be available this fall.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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