Batman
Consumer Products

The Dark Knight Rises with WBCP

Timed with the July 20 premiere of the final film in Christopher Nolan's Batman trilogy The Dark Knight Rises, Warner Bros. Consumer Products (WBCP) has announced the launch of a worldwide licensing program based on the movie.
February 3, 2012

Timed with the July 20 premiere of the final film in Christopher Nolan’s Batman trilogy The Dark Knight Rises, Warner Bros. Consumer Products (WBCP) has announced the launch of a worldwide licensing program based on the movie.

DC Comics master toy licensee, Mattel, has signed up to produce a new Batman toy collection (action figures, vehicles, playsets, collectible figures), a Batman Power Attack line, and a Batman-inspired Fisher-Price range of DC Super Friends Imaginext toy line for younger children.

On the construction toy side, WBCP will work with LEGO, which extended its partnership with WBCP in July 2011, to offer new products for the DC Universe Super Heroes line (construction sets, mini-figures, buildable characters).

Additional licensees on board include Wonder Forge (preschool games featuring DC Super Friends), Sideshow Collectibles (collectibles, art prints, articulated figures), Rubie’s Costume Co. (costumes), Funko (plush, vinyl), Mezco (vinyl figures), and Hornby Hobbies (a Scalextric limited edition Batman Tumbler vehicle).

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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