Roary
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Target revs up sales for Chapman titles

UK-based rights management business Target Entertainment has locked down a new multi-regional broadcast deal for Chapman Entertainment's CG-animated preschool series Roary the Racing Car with Nickelodeon.
February 2, 2012

UK-based rights management business Target Entertainment has locked down a new multi-regional broadcast deal for Chapman Entertainment’s CG-animated preschool series Roary the Racing Car with Nickelodeon.

It has also inked new broadcast deals for preschool series Raa Raa the Noisy Lion and evergreen property Fifi and the Flowertots.

Series one of Roary the Racing Car (52 x 10 minutes) has been picked up by Nick Jr. channels in Europe (including Benelux, Scandinavia, Germany, Spain and Italy), the Middle East, Asia (including India), Africa, Latin America and New Zealand. Series two has been acquired for Nickelodeon’s Scandinavian and Benelux channels.

The series, which is narrated by Indy and NASCAR racer Sam Hornish Jr., has currently been sold to more than 150 territories including Rai Yoyo Italy (season two), as well as Rai, SVT Sweden and YLE Finland (renewal of series one). It also airs in the US on Sprout.

The deals for Raa Raa the Noisy Lion (52 x 10-minute) include TVNZ, RUV (Iceland), EBS (Korea) and Hop (Israel). The series, which debuted on CBeebies in 2011 and now reaches more than 60 territories, has also experienced a L&M rollout launched in the UK by Tomy in October 2011. The program will continue to rollout this spring at all major retailers.

Target’s Fifi and the Flowertots has been acquired by YLE Finland (series two) and ABC Australia has renewed series one.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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