Toronto, Canada’s The Licensing Shop, which manages the Dino Dan brand on behalf of producer Sinking Ship Entertainment , has granted Munich-based Team! Licensing the rights to represent the preschool property in Germany, Austria, Switzerland, Belgium, The Netherlands and Luxembourg.
The L&M strategy will target boys ages three to six and feature consumer products including games, figurines, toys, apparel, nightwear, underwear, bedding items, a back-to-school line and publishing line. Geoworld is on board as master global toy partner and products will be distributed by Carletto in Germany, Austria and Switzerland.
The deal comes on the heels of recent Dino Dan TV sales to Nick Jr. (US), TVO (Canada) and TVA (French Canada) as well as deals to grow the brand’s CP program in the US and Canada.
The Dino Dan series, which has been sold into more than 100 countries through distribution partner Breakthrough Entertainment, is about a young boy who imagines there are real dinosaurs living all around him.