Mattel
Consumer Products

Mattel posts strong 2011 earnings

Despite a fragile global economy and softer-than-usual holiday sales, the world's largest toyco Mattel has reported a rise in fourth quarter 2011 net income, due to strong demand abroad, and an increase in its full-year 2011 earnings.
January 31, 2012

Despite a fragile global economy and softer-than-usual holiday sales, the world’s largest toyco Mattel has reported a rise in fourth quarter 2011 net income, due to strong demand abroad, and an increase in its full-year 2011 earnings.

Demand for brands such as Barbie, American Girl, Monster High and Disney Princess helped drive revenue up.

The company’s fourth quarter net income came in at US$370.6 million, or US$1.07 per share, compared to fourth quarter net income of US$325.2 million in 2010. For 2011, Mattel’s net income was US$768.5 million, or US$2.18 per share, compared to 2010′s net income of US$684.9 million, or US$1.86 per share.

Its fourth quarter net sales increased 1% to US$2.15 billion from US$2.12 billion in 2010, a lower-than-expected result due to unfavorable currency rates and weakness in the US market.

Fourth quarter worldwide gross sales of Mattel’s girls and boys brands unit, its biggest arm, increased 7% to US$1.36 billion versus a year ago. Worldwide gross sales for the Barbie brand rose 6% and 5% for the Hot Wheels brand.

For the year, worldwide gross sales for Mattel’s girls and boys brands unit were US$4.15 billion, up 13%. Worldwide gross sales for the Barbie brand were up 12% and 2% for the Hot Wheels brand.

Fourth quarter worldwide gross sales for the Fisher‐Price brands unit were US$700.4 million, a decrease of 10%. For 2011, worldwide gross sales for Fisher-Price were US$2.16 billion, down 3%.

The results come as Mattel’s acquisition of HIT Entertainment is expected to close tomorrow.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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