SeaWorld
Tech

Sea World takes plunge into digital publishing

After taking its first steps into the kids' entertainment biz with last year's launch of Sea World Pictures, Sea World Parks & Entertainment has now entered the digital publishing space for the first time after inking a multi-year licensing deal with Connecticut-based app developer Ruckus Media to create digital storybooks based on SeaWorld's animals, attractions and education and conservation efforts.
January 18, 2012

After taking its first steps into the kids’ entertainment biz with last year’s launch of Sea World Pictures, Sea World Parks & Entertainment has now entered the digital publishing space for the first time after inking a multi-year licensing deal with Connecticut-based app developer Ruckus Media to create digital storybooks based on SeaWorld’s animals, attractions and education and conservation efforts.

Targeting kids ages three to eight, the first three books in a series of storybook apps to be launched throughout 2012 are set to launch this spring and will be available on the iTunes App Store for mobile Apple devices.

A portion of the proceeds from the apps, which will feature Sea World’s killer whales, penguins and sharks, will be donated to the SeaWorld & Busch Gardens Conservation Fund – a non-profit charitable foundation that supports wildlife research, habitat protection, animal rescue and conservation education around the world.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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