FruitNinja
Consumer Products

Jazwares slices into Fruit Ninja deal

Sunrise, Florida-based toy manufacturer Jazwares, which holds licenses for kids TV IP like Ben 10 and Beyblade, has turned to the apps space, picking up the master toy license for Fruit Ninja, the bestselling app from Australian developer Halfbrick Studios.
January 17, 2012

Sunrise, Florida-based toy manufacturer Jazwares, which holds licenses for kids TV IP like Ben 10 and Beyblade, has turned to the apps space, picking up the master toy license for Fruit Ninja, the bestselling app from Australian developer Halfbrick Studios.

The deal will see Jazwares produce fruit figures, plush featuring ‘splat’ sound effects and slicing features, as well as bandanas and electronics with Fruit Ninja-themed headphones and speakers. The products will hit retail stores this spring.

Since debuting in April 2010 on the iPod Touch and iPhone platforms, Fruit Ninja has amassed more than 100 million downloads to date and was recently named one of the top 50 apps of 2011 by TIME. It’s currently available on five platforms including Xbox Kinect and Facebook.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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