UK-based family entertainment producer and rights management company Coolabi has locked down a two-year extension on its promotional relationship for Bagpuss with charity Asthma UK.
The deal will see Asthma UK expand the number of stores that sell collectible Bagpuss products including pin badges, bookmarks and charm bracelets which are already sold for Asthma UK outlets including Fitness First and QHotels.
The Bagpuss property has helped raise more than US$1.5 million for Asthma UK over the last five years and the brand continues to grow with licensee Intelex planning to add new product lines for 2012 and adding retailers River Island and Topshop as new listings for Bagpuss merchandise.
Coolabi also signed a deal last October with Whiteleys Shopping Centre in London that saw the opening of the first pop-up shop dedicated to children’s characters Bagpuss and Clangers. Additional deals have been inked for greeting cards, plush and apparel.