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Consumer Products

SMC names director of licensing

Global consumer products manufacturer Sun-Mate Corporation's new entertainment and brand management division, SMC Entertainment, has appointed brand licensing executive Pamela Harris to the newly created position of director of licensing.
January 12, 2012

Global consumer products manufacturer Sun-Mate Corporation’s new entertainment and brand management division, SMC Entertainment, has appointed brand licensing executive Pamela Harris to the newly created position of director of licensing.

Harris will report to SMC’s SVP of licensing Lisa Streff and is responsible for sales and licensing of SMC’s brands (in apparel, accessories, health & beauty aids, bedding/room décor, food & beverage, back to school, party goods, arts & crafts, games & puzzles and Halloween categories), including the newly acquired The Jungle Book property. In addition, she will help develop promotional partnerships and retail programs.

Harris was most recently manager of licensing at Paramount Pictures and completed stints at 20th Century Fox Film Corp, Lorimar-Telepictures, Carolco and Sony Signatures.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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