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Consumer Products

Rastamouse deals come up irie

International television producer/distributor DHX Media with its subsidiary Wildbrain! Entertainment have secured more license and merchandising deals for its stop-motion animated preschool property Rastamouse.
January 11, 2012

International television producer/distributor DHX Media with its subsidiary Wildbrain! Entertainment have secured more license and merchandising deals for its stop-motion animated preschool property Rastamouse.

New licensees include Trademark Collections (backpacks, gym and swim bags, wheeled luggage, purses, wallets and umbrellas) for a spring 2012 launch, Roy Lowe & Sons (socks, tights, hats, gloves and scarves), Ty UK (Ty Beanie Baby line) for a spring 2012 UK launch, and GB Eye Limited (posters, digital and canvas prints, badges, stickers and tattoos).

The new deals add to a growing list of licensees for the property that encompass apparel, DVDs, toys, electronics and publishing.

Rastamouse is based on the books by Genevieve Webster and Michael De Souza, and launched on CBeebies in January 2011.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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