ToysRUs
Consumer Products

Mixed holiday sales for Toys ‘R’ Us

After a soft gaming sector contributed to third quarter losses last year, Toys 'R' Us is reporting a comparable store sales increase of 1.2% for the month of December across its US locations.
January 6, 2012

After a soft gaming sector contributed to third quarter losses last year, Toys ‘R’ Us is reporting a comparable store sales increase of 1.2% for the month of December across its US locations.

The company’s core toy and learning toy categories continued to sell well, generating the strongest comparable store net sales growth, but the entertainment category (which includes video game software and hardware) experienced the weakest growth.

The  decision to open fewer Toys ’R’ Us Express pop-up stores over the holidays contributed to TRU marking a total sales decrease of 1.2% for the domestic segment in December.

International total sales rose 5.1%,  propelled by the company’s recent acquisitions in China and Southeast Asia. But comparable store sales in the international segment decreased by 1.4%.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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