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AGP expands Holly Hobbie brand

American Greetings Properties (AGP) and international licensing agent Exim Licensing Group have inked new publishing and licensing deals for Holly Hobbie in Latin America, further expanding the brand's global licensing program.
January 3, 2012

American Greetings Properties (AGP) and international licensing agent Exim Licensing Group have inked new publishing and licensing deals for Holly Hobbie in Latin America, further expanding the brand’s global licensing program.

Holly Hobbie, originally developed in 1967 as a line of greeting cards by American Greetings Corporation, will now be published for teens and adults in the first quarter of 2012 by V & R Editoras in Argentina, Uruguay, Bolivia, Paraguay, Mexico, Chile, Ecuador, El Salvador, Guatemala, Panama, Venezuela, and the Caribbean.

Two multi-territory deals with Importadora & Exportadora Rosen (bags and accessories) and Lanetex (apparel) were signed for the Caribbean, Central and South America, and Kalunga has signed on for stationery, Ciranda Cultural for publishing and G Baby Industria for infant apparel in Brazil.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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