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LeapFrog App Center ramps up licensed content

Educational toy designer LeapFrog Enterprises is boosting its library of digital branded content through new deals with HIT Entertainment and Hasbro.
December 22, 2011

Educational toy designer LeapFrog Enterprises is boosting its library of digital branded content through new deals with HIT Entertainment and Hasbro.

HIT Entertainment has brought the 60-year-old preschool brand Thomas & Friends and CGI-animated preschool series Fireman Sam to LeapFrog’s new digital App Center. The first six downloadable apps include three Thomas & Friends videos and three Fireman Sam videos for children ages three to six.

LeapFrog’s App Center is also now housing content from Hasbro Studios animated programming. Episodes are available from My Little Pony Friendship is Magic, The Adventures of Chuck and Friends and Pound Puppies. Each video app will feature two episodes from one of the shows, and Hasbro will continue to provide LeapFrog with additional content.

Since launching its LeapPad Explorer this past June, Leapfrog has been steadily growing its digital library and recently partnered with kids music brand Kidz Bop to distribute downloadable music content.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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