UK-based licensing agent Space Enterprises has named manufacturer Mookie Toys as the master toy licensee for preschool property The Hive, a new CGI series from UK-based prodco The Hive Enterprises.
The deal will see Mookie Toys, which already has a plush license for the show, produce toys for UK/Eire, Australia/NZ and South Africa.
Produced in collaboration with Monumental Productions, Lupus Films and DQ Entertainment, the series follows the adventures of the Bee family and focuses on themes of working together and community.
The series, which debuted earlier this year, is currently seen in more than 150 countries and is Disney Junior’s best performing acquisition, reaching three million viewers ages four and up.
The deal further expands global licensing activity for The Hive, and a new retail launch expected for spring/summer 2012 will incorporate a DVD released through ITV DVD.