SpongeDora
Consumer Products

SpongeBob and Dora ride wave of expansion

A range of SpongeBob SquarePants back-to-school consumer products will be available in Italy and India next year thanks to a new deal by Nickelodeon Consumer Products and Italian licensee Accademia.
December 13, 2011

A range of SpongeBob SquarePants back-to-school consumer products will be available in Italy and India next year thanks to a new deal by Nickelodeon Consumer Products and Italian licensee Accademia.

The collection will include backpacks, binders, book covers, book labels, correction tape, day planners and organizers as well as diaries, erasers, folders, geometry sets, luggage, notebooks, note cards, paper clips, pencil cases and pouches, pencils, pens, rulers, sharpeners, wallets and writing paper.

The products can currently be found at India’s largest hypermarket chain Big Bazaar, which launched the line last week.

The deal comes after German licensee Rübezahl launched SpongeBob SquarePants advent calendars in stores for the 2011 end-of-year season.

New and archived episodes of SpongeBob SquarePants and Nickelodeon’s Dora the Explorer will also be available to more worldwide viewers as Viacom International Media Networks has inked several new broadcast deals.

TF1 in France has signed renewals for Dora the Explorer season one, as well as the Dora Dances to the Rescue special, and the renewal of SpongeBob SquarePants episodes 81 to 90.

Slovenia’s Pro Plus has signed SpongeBob SquarePants and Dora the Explorer seasons one and two, while Korea’s HomeChoice Nickelodeon VOD deal includes episodes of both shows.

China’s BESTV will air SpongeBob SquarePants seasons four through six, and Dora the Explorer seasons three through five. Network 10 in Australia has signed episodes 101 to 124 of SpongeBob Squarepants and Canada’s Vrak TV has signed a new SpongeBob Squarepants deal covering episodes 140 to142 and 148 to 157.

Meanwhile, Télé-Québec in Canada has signed a second renewal of Dora The Explorer Pirate Adventure, Dora the Explorer Fairytale Adventure, Dora the Explorer Dances to the Rescue, Dora the Explorer World Adventure and Dora the Explorer Dora Saves the Mermaid.

Other deals have been inked with Venezuela’s Venevision, Brazil’s TV Globo, Australia’s Nine Network, Hong Kong’s HK Medialink, Ecuador’s Ecuavisa and Brazil’s TV Cultura.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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