Barney brand goes Techno

New York City-based media company HIT Entertainment, which was acquired by Mattel earlier this fall for US$680 million, has struck a deal with global toy company Techno Source, a division of LF Products, to license new Barney toys.

December 5, 2011

New York City-based media company HIT Entertainment, which was acquired by Mattel earlier this fall for US$680 million, has struck a deal with global toy company Techno Source, a division of LF Products, to license new Barney toys.

Techno Source’s new Barney toy line will include plush, play sets and figurines and will be available this spring in the US and Canada.

Barney & Friends, which originally launched in 1992, currently airs on PBS KIDS and Sproutin the US and on Treehouse TV in Canada.

TAGS:

Barney, HIT Entertainment, LF Products, Techno Source, Treehouse TV

About The Author

Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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